How Brands Grow
Download or Read eBook How Brands Grow PDF written by Byron Sharp and published by OUP Australia & New Zealand. This book was released on 2010-03-11 with total page 246 pages. Available in PDF, EPUB and Kindle.
| Author | : Byron Sharp |
| Publisher | : OUP Australia & New Zealand |
| Total Pages | : 246 |
| Release | : 2010-03-11 |
| ISBN-10 | : 0195573560 |
| ISBN-13 | : 9780195573565 |
| Rating | : 4/5 (60 Downloads) |
Book Synopsis How Brands Grow by : Byron Sharp
Book excerpt: This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
