How Customers Think
Download or Read eBook How Customers Think PDF written by Gerald Zaltman and published by Harvard Business Press. This book was released on 2003 with total page 356 pages. Available in PDF, EPUB and Kindle.
| Author | : Gerald Zaltman |
| Publisher | : Harvard Business Press |
| Total Pages | : 356 |
| Release | : 2003 |
| ISBN-10 | : 1578518261 |
| ISBN-13 | : 9781578518265 |
| Rating | : 4/5 (61 Downloads) |
Book Synopsis How Customers Think by : Gerald Zaltman
Book excerpt: Despite the time and money spent on market research, 60% to 80% of new offerings fail.
