How to Brand Nations, Cities and Destinations
Download or Read eBook How to Brand Nations, Cities and Destinations PDF written by T. Moilanen and published by Springer. This book was released on 2008-12-14 with total page 212 pages. Available in PDF, EPUB and Kindle.
| Author | : T. Moilanen |
| Publisher | : Springer |
| Total Pages | : 212 |
| Release | : 2008-12-14 |
| ISBN-10 | : 9780230584594 |
| ISBN-13 | : 0230584594 |
| Rating | : 4/5 (94 Downloads) |
Book Synopsis How to Brand Nations, Cities and Destinations by : T. Moilanen
Book excerpt: Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.
