I Don't Agree

Book excerpt: Why we can’t stop fighting – and how to get great stuff done despite our differences Did you know you’re likely to have had over 89,000 heated altercations with your closest relations before you reached the age of eight? By age 16, thousands more hours will have been spent by most of us in some form of disagreement with those in our extended social networks. As a species, we’re well practised at falling out with each other. We may even have a gene for it – certainly, some of us seem to be gifted. When it comes to finding resolutions, however, things don't come quite so naturally: as much as 90% of all interpersonal conflicts never reach agreement. But it doesn’t have to be this way. I Don’t Agree is a fascinating exploration of new, powerful and surprising solutions to an ancient problem: why we disagree so much. It shows how to sidestep our animosities and get great things done, despite our differences. Underpinned by cutting-edge research and academic thinking (as well as fascinating real-life case studies and easy-to-use tools), author and marketeer Michael Brown reveals the eye-opening secrets that can lead to better leadership, stronger teams, swifter promotions, more effective collaboration, better organisational culture – as well as radically improving your life outside of work. “Well researched, empathic and urgent. If the title makes you nervous, you probably need to read the book. Michael Brown wants to help us learn to listen so we can figure out how to move forward.” SETH GODIN Author, This is Marketing “In an age where rage is all the rage, here’s a manual for how we can agree to disagree and move forward. A pacey read written with hope, heart and a very welcome sense of humour.” VICTORIA HARPER Features Director, Daily Telegraph