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Icon, Brand, Myth
Language: en
Pages: 368
Authors: Maxwell Foran
Categories: History
Type: BOOK - Published: 2008 - Publisher: Athabasca University Press

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This book investigates the meanings and iconography of the Stampede: an invented tradition that takes over the city of Calgary for ten days every July. Since 19
How Brands Become Icons
Language: en
Pages: 282
Authors: D. B. Holt
Categories: Business & Economics
Type: BOOK - Published: 2004-09-15 - Publisher: Harvard Business Press

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Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--t
How Brands Become Icons
Language: en
Pages: 282
Authors: Douglas B. Holt
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: Harvard Business Press

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“Iconic brands” (ie: Coca-Cola, Volkswagon, Corona) have social lives and cultural significance that go well beyond product benefits and features This book
Icons of Evolution
Language: en
Pages: 251
Authors: Jonathan Wells
Categories: Science
Type: BOOK - Published: 2002-01-01 - Publisher: Simon and Schuster

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Everything you were taught about evolution is wrong.
Che Guevara
Language: en
Pages: 0
Authors: David Kunzle
Categories: Art, Modern
Type: BOOK - Published: 1997 - Publisher: University of Washington Press

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Che Guevara left his imprint on history and on the hearts and minds of artists and writers throughout the world. In this work, art historian David Kunzle traces