Industrial Marketing Research (RLE Marketing)
Download or Read eBook Industrial Marketing Research (RLE Marketing) PDF written by Nicholas Stacey and published by Routledge. This book was released on 2014-09-15 with total page 440 pages. Available in PDF, EPUB and Kindle.
| Author | : Nicholas Stacey |
| Publisher | : Routledge |
| Total Pages | : 440 |
| Release | : 2014-09-15 |
| ISBN-10 | : 9781317649021 |
| ISBN-13 | : 1317649028 |
| Rating | : 4/5 (21 Downloads) |
Book Synopsis Industrial Marketing Research (RLE Marketing) by : Nicholas Stacey
Book excerpt: The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research. When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.
