Instant Persuasion is a unique communication book that offers a creative way to reduce stress, resolve conflict, and enrich our relationships with family member

Discover the hidden secrets of mass appeal...and use them to create unbreakable allegiance for products, people, and ideas!

"Nick Boothman's brilliant stroke is to guarantee that within the first 90 seconds of meeting someone you'll be communicating like old trusted friends....[Then

Resistance and Persuasion is the first book to analyze the nature of resistance and demonstrate how it can be reduced, overcome, or used to promote persuasion.

An “entertaining” look at the psychology and neuroscience behind the act of influencing others (Kirkus Reviews). People try to persuade us every day. From t