Internationalisation and Mode Switching
Download or Read eBook Internationalisation and Mode Switching PDF written by Uwe Sachse and published by Springer Science & Business Media. This book was released on 2011-11-06 with total page 435 pages. Available in PDF, EPUB and Kindle.
| Author | : Uwe Sachse |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 435 |
| Release | : 2011-11-06 |
| ISBN-10 | : 9783834969422 |
| ISBN-13 | : 3834969427 |
| Rating | : 4/5 (22 Downloads) |
Book Synopsis Internationalisation and Mode Switching by : Uwe Sachse
Book excerpt: Managing an international operation is seen by many as one of the most challenging activities in an enterprise. Uwe Sachse offers substantial answers to the question of how companies behave after they have entered a particular foreign market. The results of the empirical study show that the mode switch is an important option for improving performance in foreign markets. Uwe Sachse shows that, over the duration of foreign business activity, companies pursue characteristic internationalisation pathways through their choice of mode.
