This book examines key issues in international digital marketing in China from a theoretical and empirical perspective. Divided into two main parts, it begins w

Internet + and Electronic Business in China is a comprehensive resource that provides insights and analysis into how E-commerce has revolutionized and continues

In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This accele

Internet + and Electronic Business in China is a comprehensive resource that provides insights and analysis into how E-commerce has revolutionized and continues

China and the Internet: Politics of the Digital Leap Forward is a comprehensive assessment of the political and economic impact of information and communication