Keep Your Donors
Download or Read eBook Keep Your Donors PDF written by Tom Ahern and published by Wiley + ORM. This book was released on 2011-01-04 with total page 429 pages. Available in PDF, EPUB and Kindle.
| Author | : Tom Ahern |
| Publisher | : Wiley + ORM |
| Total Pages | : 429 |
| Release | : 2011-01-04 |
| ISBN-10 | : 9781118044865 |
| ISBN-13 | : 111804486X |
| Rating | : 4/5 (65 Downloads) |
Book Synopsis Keep Your Donors by : Tom Ahern
Book excerpt: Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donorsand keeping themfor many years to come.
