Know Your Customer
Download or Read eBook Know Your Customer PDF written by Robert B. Woodruff and published by Wiley. This book was released on 1996-06-03 with total page 362 pages. Available in PDF, EPUB and Kindle.
Author | : Robert B. Woodruff |
Publisher | : Wiley |
Total Pages | : 362 |
Release | : 1996-06-03 |
ISBN-10 | : 1557865531 |
ISBN-13 | : 9781557865533 |
Rating | : 4/5 (31 Downloads) |
Book Synopsis Know Your Customer by : Robert B. Woodruff
Book excerpt: Intended for business students and managers who want to become more customer-oriented, this book focuses on helping managers develop information skills for understanding customers' perceptions of value and satisfaction.