Know Your Customer

Download or Read eBook Know Your Customer PDF written by Robert B. Woodruff and published by Wiley. This book was released on 1996-06-03 with total page 362 pages. Available in PDF, EPUB and Kindle.
Know Your Customer
Author :
Publisher : Wiley
Total Pages : 362
Release :
ISBN-10 : 1557865531
ISBN-13 : 9781557865533
Rating : 4/5 (31 Downloads)

Book Synopsis Know Your Customer by : Robert B. Woodruff

Book excerpt: Intended for business students and managers who want to become more customer-oriented, this book focuses on helping managers develop information skills for understanding customers' perceptions of value and satisfaction.


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