Tracing the treatment of language in international business as represented in the Journal of International Business Studies, this seminal collection critically

Responding to the growing interest in the role of language in international business, this book presents language as a critical management challenge for the int

"A fascinating examination of how an English-language mandate at a Japanese firm, Rakuten, unfolded over time and how employees reacted to it"--Back of jacket.

Written in a detailed and fascinating manner, this book is ideal for general readers interested in the English language.