This book presents the first in-depth exploration into the gendered attitudes and worldviews of advertising students. Offering a significant contribution to oth

'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslu

Draws on stories from institutions and everyday women to discuss how feminism has been compromised by popular culture, politics, and market forces, with strateg

'Engaging, hilarious and practical - I will proudly proclaim myself a card-carrying member of the FFC' - Sheryl Sandberg, COO of Facebook and bestselling author

Growing Up With Girl Power considers how real girls who grew up with girl power interpreted its messages about empowerment, girlhood, strength, femininity, race