Macy's

Book excerpt: Macy*s: The Store. The Star. The Story traces a hundred and fifty years of one of the country's premier retailers. The story begins with Rowland Macy's colorful roots in Massachusetts. It then details the founding of the store, including the innovative advertising and pricing practices that made the fledgling business stand out from its competitors. Later chapters describe how Macy's made history by being the first retailer to promote a woman to an executive position, how Isidor and Nathan Straus created the beautiful flagship store on Herald Square, how the once-cluttered lower level became the famous Cellar, and much more. Throughout, lively text, rare photographs, and colorful illustrations highlight the people and events--the trends, tragedies, and traditions--that transformed Macy's from a modest storefront into the world's largest store. - Publisher.