Managing Customer Relationships and Building Loyalty
Download or Read eBook Managing Customer Relationships and Building Loyalty PDF written by Jochen Wirtz and published by Ws Professional. This book was released on 2017 with total page 76 pages. Available in PDF, EPUB and Kindle.
| Author | : Jochen Wirtz |
| Publisher | : Ws Professional |
| Total Pages | : 76 |
| Release | : 2017 |
| ISBN-10 | : 1944659366 |
| ISBN-13 | : 9781944659363 |
| Rating | : 4/5 (66 Downloads) |
Book Synopsis Managing Customer Relationships and Building Loyalty by : Jochen Wirtz
Book excerpt: Preface -- Introduction -- The search for customer loyalty -- The wheel of loyalty -- Building a foundation for loyalty -- Strategies for developing loyalty bonds with customers -- Strategies for reducing customer defections -- Enablers of customer loyalty strategies -- CRM: customer relationship management -- Conclusion -- Summary -- Endnotes
