New technology development starts with the generation of an idea. It ends with that idea's commercial application: a new product or a new service. In Between is

An authoritative guide to new product development for early career engineers and engineering students Managing Technology and Product Development Programmes pro

In this book, the story of how IKEA and its paper producers struggled to solve the problem of creating environmentally friendly paper constitutes the foundation

Developing new products, services, systems and processes has become an imperative for any firm expecting to thrive in today’s fast-paced and hyper-competitive

This textbook explains Technology Roadmapping, in both its development and practice, and illustrates the underlying theory of, and empirical evidence for, techn