Marketing in the Third World
Download or Read eBook Marketing in the Third World PDF written by Denise Martha Johnson and published by Psychology Press. This book was released on 1996 with total page 148 pages. Available in PDF, EPUB and Kindle.
| Author | : Denise Martha Johnson |
| Publisher | : Psychology Press |
| Total Pages | : 148 |
| Release | : 1996 |
| ISBN-10 | : 1560248300 |
| ISBN-13 | : 9781560248309 |
| Rating | : 4/5 (00 Downloads) |
Book Synopsis Marketing in the Third World by : Denise Martha Johnson
Book excerpt: Also described for the reader is the unique advertising practice in Papua New Guinea known as workabaut, in which a drama troupe travels from village to village and performs live commercials.
