Marketing Management
Download or Read eBook Marketing Management PDF written by Russell S. Winer and published by Prentice Hall. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle.
Author | : Russell S. Winer |
Publisher | : Prentice Hall |
Total Pages | : 0 |
Release | : 2007 |
ISBN-10 | : 0131963341 |
ISBN-13 | : 9780131963344 |
Rating | : 4/5 (41 Downloads) |
Book Synopsis Marketing Management by : Russell S. Winer
Book excerpt: For upper-level undergraduate or MBA courses in Marketing Management. The only marketing management text with a strategic framework to take students beyond the basic concepts.