Marketing, Morality and the Natural Environment
Download or Read eBook Marketing, Morality and the Natural Environment PDF written by Andrew Crane and published by Routledge. This book was released on 2002-01-04 with total page 225 pages. Available in PDF, EPUB and Kindle.
| Author | : Andrew Crane |
| Publisher | : Routledge |
| Total Pages | : 225 |
| Release | : 2002-01-04 |
| ISBN-10 | : 9781134612758 |
| ISBN-13 | : 1134612753 |
| Rating | : 4/5 (58 Downloads) |
Book Synopsis Marketing, Morality and the Natural Environment by : Andrew Crane
Book excerpt: This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.
