Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for

Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for

With rising financial difficulties and declining enrollments, many colleges and universities are finding that they need new and better ways to present and promo

Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, universi

As the economic growth and social development of a nation is reliant on its workforce, it is essential to increase the workforce’s employability through techn