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Marketing Strategies for the New Economy
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Type: BOOK - Published: 2001-03-05 - Publisher: John Wiley & Sons

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Two men meet a big bear in the forest. One of them sits down to put on his running shoes. The other looks at him and says: "It's no use. You cannot outrun a bea
Changing Marketing Strategies in a New Economy
Language: en
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World View
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How to Globalize to Survive in the New Economy At a time in which globalization impacts corporate strategy as never before, corporate leaders are challenged to
New Rules for the New Economy
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The classic book on business strategy in the new networked economy— from the author of the New York Times bestseller The Inevitable Forget supply and demand.
Strategic Sourcing in the New Economy
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This book provides a comprehensive overview of each of the sourcing business model. Readers will master the art and science of strategic sourcing by being able