Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign or

Here is an accessible, step-by-step, easy to understand, and hands-on resource for any librarian who is interested in learning basic marketing tips to raise the

It’s often hard to juggle promoting a library’s e-resources effectively at the same time as building basic visibility within the community it serves. Useful

When front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased fundin

In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a co