`This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of con

Media Economics: Applying Economics to New and Traditional Media differs from ordinary media economic texts by taking a conceptual approach to economic issues.

This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the r

Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This