This new edition updates and expands the scholarship of the 1st edition, examining media effects in

Grounded in theoretical principle, Media Effects and Society help students make the connection between mass media and the impact it has on society as a whole. T

"Media Effects offers students an in-depth examination of the media's constant influence on individuals and society. W. James Potter frames media's effects in t

Part III emphasizes the various factors that influence the critical functions of message selection and processing central to a host of mass media application co

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