This book examines the drivers of inbound medical tourism in Germany. In light of growing international trade of medical services, it provides a quantitative an

Medical and health tourism is a significant area of growth in the export of medical, health and tourism services. Although spas and improved well-being have lon

​This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise

Medical and health tourism is a significant area of growth in the export of related services. This text addresses the substantial political, philosophical and e

The outbreak of global health issues due to rapid urbanization, industrialization, and changing climatic conditions are severely impacting health and lifestyle.