The Model Man

Book excerpt: Edward William Bok was the most famous Dutch-American in early twentieth-century America thanks to his thirty-year editorship of the Ladies’ Home Journal, the most prestigious women’s magazine of the day. This first complete coverage of Edward Bok’s life places him against his ethnic background and portrays him as the spokesman for and the molder of the American middle class between 1890 and 1930. He acted as a mediator between a Victorian and a modern society, reconciling consumerism with idealism. As a Dutch immigrant he became a model for successful adaptation to a new country and modern times. He used his national reputation to restore America’s internationalism in the 1920s. His life story is relevant to those interested in the history of immigration, journalism, the rise of big business, the women’s movement, and the Progressive Movement.