This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

This important new volume presents recent research in healthcare information technology and analytics. Individual chapters look at such issues as the impact of

The study also produced some original findings. Respondents who had purchased products or services online were less likely to believe that Internet shopping is

In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This accele