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Language: en
Pages: 274
Pages: 274
Type: BOOK - Published: 2010-11-01 - Publisher: Springer Science & Business Media
The authors describe in detail what makes today’s online retailing different and provide 8 central success factors for the new generation of Internet sales. B
Language: en
Pages: 305
Pages: 305
Type: BOOK - Published: 2018-07-19 - Publisher: World Scientific
Retail is going through difficult times and is suffering the consequences of both the economic crisis and the digitization of society. Fundamentally, there is a
Language: en
Pages: 385
Pages: 385
Type: BOOK - Published: 2016-02-26 - Publisher: IGI Global
The internet has become a flexible platform upon which global retail brands can expand and grow. With a greater emphasis on and opportunity for new market oppor
Language: en
Pages: 519
Pages: 519
Type: BOOK - Published: 2023-03-30 - Publisher: Springer Nature
This book presents developments and future trends in e-commerce, which is shaped by customers' new digital communication and consumption patterns. Gerrit Heinem
Language: en
Pages: 364
Pages: 364
Type: BOOK - Published: 2016-12-08 - Publisher: Taylor & Francis
Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With o