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Language: en
Pages: 0
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Type: BOOK - Published: 1997 - Publisher: McGraw-Hill/Irwin
Taking a managerial approach, in order to acquaint students with the managerial steps and processes involved in new product development, this work includes cove
Language: en
Pages: 512
Pages: 512
Type: BOOK - Published: 2020-01-21 - Publisher: McGraw-Hill Education
Crawford's New Product Management 12e provides the management approach to teaching new products, with the perspective of marketing. Adopters of previous edition
Language: en
Pages: 370
Pages: 370
Type: BOOK - Published: 2017-11-17 - Publisher: John Wiley & Sons
How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love
Language: en
Pages: 136
Pages: 136
Type: BOOK - Published: 2018-03-09 - Publisher: "O'Reilly Media, Inc."
If you’re new to software product management or just want to learn more about it, there’s plenty of advice available—but most of it is geared toward consu
Language: en
Pages: 587
Pages: 587
Type: BOOK - Published: 2017-09-19 - Publisher: Basic Books
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent produ