Related Books

New Products Management
Language: en
Pages: 0
Authors: Charles Merle Crawford
Categories: New products
Type: BOOK - Published: 1997 - Publisher: McGraw-Hill/Irwin

DOWNLOAD EBOOK

Taking a managerial approach, in order to acquaint students with the managerial steps and processes involved in new product development, this work includes cove
Loose Leaf for New Products Management
Language: en
Pages: 512
Authors: C. Merle Crawford
Categories: Business & Economics
Type: BOOK - Published: 2020-01-21 - Publisher: McGraw-Hill Education

DOWNLOAD EBOOK

Crawford's New Product Management 12e provides the management approach to teaching new products, with the perspective of marketing. Adopters of previous edition
INSPIRED
Language: en
Pages: 370
Authors: Marty Cagan
Categories: Business & Economics
Type: BOOK - Published: 2017-11-17 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love
Building Products for the Enterprise
Language: en
Pages: 136
Authors: Blair Reeves
Categories: Computers
Type: BOOK - Published: 2018-03-09 - Publisher: "O'Reilly Media, Inc."

DOWNLOAD EBOOK

If you’re new to software product management or just want to learn more about it, there’s plenty of advice available—but most of it is geared toward consu
Winning at New Products
Language: en
Pages: 587
Authors: Robert G. Cooper
Categories: Business & Economics
Type: BOOK - Published: 2017-09-19 - Publisher: Basic Books

DOWNLOAD EBOOK

For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent produ