Related Books
Language: en
Pages: 193
Pages: 193
Type: BOOK - Published: 2021-12-02 - Publisher: Springer Nature
Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital t
Language: en
Pages: 386
Pages: 386
Type: BOOK - Published: 2019-11-15 - Publisher: Universal-Publishers
This book provides a contemporary theoretical insight into the fashion and luxury industry, addressing potential gray areas within the literature. The authors a
Language: en
Pages: 519
Pages: 519
Type: BOOK - Published: 2021-08-19 - Publisher: John Wiley & Sons
Discover the meaning of the latest trends in the luxury industry with this resource from leading voices in the field The thoroughly revised Second Edition of Th
Language: en
Pages: 510
Pages: 510
Type: BOOK - Published: 2024 - Publisher: Springer Nature
Zusammenfassung: This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformation
Language: en
Pages: 456
Pages: 456
Type: BOOK - Published: 2019-06-20 - Publisher: Lid Publishing
The term "omnichannel" may be a marketing buzzword, but it also refers to a significant shift: marketers now need to provide a seamless experience, regardless o