The modern business landscape demands that organizations maintain an online presence to network with their customers and investors. Therefore, understanding the

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

With the prevalence of social media, businesses and other organizations have a growing need to utilize various online media platforms and sites to engage and in

The definitive guide for using social media to build more effective organizations Today's networking technologies-wikis, blogs, and social networking sites-are

This book extends current understandings of the effects of using locative social media on spatiality, the experience of time and identity. This is a pertinent a