Passion to Create

Book excerpt: This is an incredible, inspirational and fascinating autobiography of Cheryl Cecchetto. In 1990, in a 1-bedroom apartment in Santa Monica, California, an aspiring actress from Northern Canada, in need of her proverbial "day job," started a part-time, one-woman party planning company with a Smith-Corona typewriter, and a fax machine next to her bed. 25 years later, Cheryl Cecchetto is the go-to Special Event producer in Hollywood, inspiring the most original and distinguished celebrations in what should also be known as "The Entertain-ING Capitol of The World." "Passion to Create" chronicles Cheryl's path to manifesting some of the most memorable and high profile events in Los Angeles, sprinkled with amusing stories and anecdotes not normally available for general consumption. With humor and candor, Cheryl details the collaborative inspiration and challenges of many of her creations, as well as behind-the-scenes drama and hilarity that apparently comes with the territory. She also shares her philosophies on work ethic, service, generosity, family, and balance. "... and if it isn't fun," Cheryl adds, "why do it? I'm encouraged that people are intrigued by this Industry, want to hear more, and laugh in all the right places." Cheryl's many prestigious clients and projects include: Academy Awards Governor's Ball - 25 consecutive years Emmy Awards Governor's Ball - 17 consecutive years The G'Day USA Gala - 11 consecutive years Emirates Airlines Children's Hospital Los Angeles The Tournament of Roses - Rose Parade Guess? Warner Brothers Studios Cedars-Sinai Hospital Entertainment Weekly 20th Century Fox People's Choice Awards Goldman Sachs