People relate to other people, not to simplified types or segments. This is the concept that underpins this book. Personas, a user centered design methodology c

People relate to other people, not to simplified types or segments. This is the concept that underpins this book. Personas, a user centered design methodology,

People relate to other people, not to simplified types or segments. This is the concept that underpins this book. Personas, a user centered design methodology,

Looks at the application design process, describing how to create user-friendly applications.

The Persona Lifecycle is a field guide exclusively focused on interaction design's most popular new technique. The Persona Lifecycle addresses the "how" of crea