Perspectives on International Marketing - Re-issued (RLE International Business)

Download or Read eBook Perspectives on International Marketing - Re-issued (RLE International Business) PDF written by Stanley Paliwoda and published by Routledge. This book was released on 2013-01-04 with total page 393 pages. Available in PDF, EPUB and Kindle.
Perspectives on International Marketing - Re-issued (RLE International Business)
Author :
Publisher : Routledge
Total Pages : 393
Release :
ISBN-10 : 9781135126674
ISBN-13 : 1135126674
Rating : 4/5 (74 Downloads)

Book Synopsis Perspectives on International Marketing - Re-issued (RLE International Business) by : Stanley Paliwoda

Book excerpt: Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on the subject; it offers industry specific studies of international marketing practices and their relative successes; and it presents valuable research findings on the increasingly important markets of China and Japan. The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area.


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