Persuasive Signs
Download or Read eBook Persuasive Signs PDF written by Ron Beasley and published by Walter de Gruyter. This book was released on 2010-12-14 with total page 209 pages. Available in PDF, EPUB and Kindle.
| Author | : Ron Beasley |
| Publisher | : Walter de Gruyter |
| Total Pages | : 209 |
| Release | : 2010-12-14 |
| ISBN-10 | : 9783110888003 |
| ISBN-13 | : 3110888009 |
| Rating | : 4/5 (03 Downloads) |
Book Synopsis Persuasive Signs by : Ron Beasley
Book excerpt: Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.
