Place Branding for Small Cities, Regions & Downtowns - 4th Edition

Book excerpt: The 'Place Branding for Small Cities' books have garnered global recognition and are celebrated as groundbreaking classics by readers and experts worldwide. This Fourth Edition is a testament to their enduring relevance and continues to deliver the latest place branding insights, tips, trends, and highly relevant examples, as well as offering invaluable advice from seasoned practitioners. Florian Kaefer, the founder of Place Brand Observer, says, "It's books like Bill Baker's classic 'Place Branding for Small Cities'-now in its fourth edition-that breathe life into the complex topic of 'place branding.' If you're new to place branding or seeking fresh inspiration, 'Place Branding for Small Cities' is essential reading for destination marketers, local government, DMOs, Tourism Boards and Committees, Chambers of Commerce, Downtown Associations, Main Street, economic development organizations, urban design groups, and universities. 'Place Branding for Small Cities' provides practical information and advice on place branding. It shows how to transform community tourism, economic development, placemaking, and wayfinding to offer a more competitive edge. Baker's style is straightforward, giving easy-to-follow essentials for those new to the subject.