Playboy Swings

Book excerpt: You already know about the Bunnies, now learn about the music that helped shape Playboy. Playboy—the magazine, the empire, the lifestyle—is one of the world's best known brands. Since the launch of Playboy magazine in 1953, two elements have been remarkably consistent: the first, is the celebration of the female form. The second, readers may be surprised to learn, is Playboy's involvement in the music scene. The playboy experience has never been just about sex, but about lifestyle. Hugh Hefner's personal passion for music, particularly fine jazz, has always been an essential component of that. Full of interviews with hundreds of people who were on the scene throughout the rise, fall, and on-going renaissance, Playboy Swings carries readers on a seductive journey. Farmer focuses on Playboy's involvement in the music scene and impact on popular entertainment, and demonstrates how the empire helped change the world by integrating television and festivals. Join Patty Farmer as she guides the reader through the first inception of the Playboy empire through the 1959 Jazz Festival, and club opening after club opening. With 60 pages of photos and a complete reference guide, readers will associate music, not just Bunnies, when thinking about Playboy after reading this enthralling look into the history of one of the world's most infamous brands.