Popular Culture and the Future of Politics

Book excerpt: Popular Culture and the Future of Politics: Cultural Studies and the Tao of South Park argues that progressives should perceive the connections among media, policy, and culture beyond the limits of "politics" and "news". With sustained analyses of groundbreaking contemporary examples of what has become known as "convergence culture," Ted Gournelos brings together a wide range of media without sacrificing depth. His examples, such as South Park, The Simpsons, The Onion, The Daily Show, Chappelle's show and The Boondocks, are chosen for their political scope and social impact and demonstrate the ways in which what we know as "politics" is rapidly changing. The book's forays into established fields like feminist, race, and queer theory are combined with perspectives drawn from political economy and rhetoric to demonstrate the power of irony, humor, and cultural dissonance in modern approaches to dissonant cultural politics. Popular Culture and the Future of Politics approaches popular culture's treatment of events, social norms, and political shifts through three techniques by which political discourse can be reframed, negotiated, or opposed. It incorporates discussions of contemporary U.S. media policy, the structural changes incurred through the emergence of the internet, and political developments over the past decade, and suggests that contemporary popular media can combine with a self-consciously oppositional branding strategy to allow and encourage new types of activism. Book jacket.