Related Books
Language: en
Pages: 327
Pages: 327
Type: BOOK - Published: 2021-09-07 - Publisher: Columbia University Press
Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension b
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2005-01-25 - Publisher: Tata McGraw-Hill Publishing Company
This second edition of Brand Positioning helps marketing and advertising professionals differentiate their product and give it a distinct advantage in an overcr
Language: en
Pages: 592
Pages: 592
Type: BOOK - Published: 2008-06-30 - Publisher: Simon and Schuster
Now beyond its eleventh printing and translated into twelve languages, Michael Porter’s The Competitive Advantage of Nations has changed completely our concep
Language: en
Pages: 172
Pages: 172
Type: BOOK - Published: 2006-09-29 - Publisher: Palgrave Macmillan
This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front
Language: en
Pages: 1031
Pages: 1031
Type: BOOK - Published: 2020-01-09 - Publisher: Pearson UK
Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive po