Principles of Direct and Database Marketing
Download or Read eBook Principles of Direct and Database Marketing PDF written by Alan Tapp and published by Pearson Education. This book was released on 2008 with total page 540 pages. Available in PDF, EPUB and Kindle.
| Author | : Alan Tapp |
| Publisher | : Pearson Education |
| Total Pages | : 540 |
| Release | : 2008 |
| ISBN-10 | : 0273713027 |
| ISBN-13 | : 9780273713029 |
| Rating | : 4/5 (27 Downloads) |
Book Synopsis Principles of Direct and Database Marketing by : Alan Tapp
Book excerpt: This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing.
