The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further devel

Tourism Marketing: On Both Sides of the Counter is the fourth successful publication by the team that runs the bi-annual Advances in Tourism Marketing Conferenc

This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how

While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinati

In today’s modernized society, certain technologies have become more applicable within many professional fields and are much easier to implement. This include