The third edition of Promotion in the Merchandising Environment explains the process of promotion and describes the promotion tools available for creating succe

Designed for practical use, this guide profiles the experiences of actual companies, among them McDonald's and AT&T, who have successfully capitalized on the un

This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketin

`I see this book as an important addition to the marketing literature. A weakness in critical approaches to marketing is that they are often not made easily acc