Provocauteurs and Provocations

Book excerpt: Twenty-first century media has increasingly turned to provocative sexual content to generate buzz and stand out within a glut of programming. New distribution technologies enable and amplify these provocations, and encourage the branding of media creators as "provocauteurs" known for challenging sexual conventions and representational norms. While such strategies may at times be no more than a profitable lure, the most probing and powerful instances of sexual provocation serve to illuminate, question, and transform our understanding of sex and sexuality. In Provocauteurs and Provocations, award-winning author Maria San Filippo looks at the provocative in films, television series, web series and videos, entertainment industry publicity materials, and social media discourses and explores its potential to create alternative, even radical ways of screening sex. Throughout this edgy volume, San Filippo reassesses troubling texts and divisive figures, examining controversial strategies—from "real sex" scenes to scandalous marketing campaigns to full-frontal nudity—to reveal the critical role that sexual provocation plays as an authorial signature and promotional strategy within the contemporary media landscape.