Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR

Achieving your goals quickly and efficiently is both more difficult and more important in today’s hyper-globalized world. A new environment is being created b

Providing an overview of Japanese media theory from the 1910s to the present, this volume introduces English-language readers to Japan's rich body of theoretica

Mass Communication in Japan offers a rare inside look at mass media in an information society intimately related to and infinitely different from our own. Anne

The contributors to this book demonstrate empirically how Japanese public opinion is formed amid strained Japan–South Korea relations. Studying public opinion