Radical Courage

Book excerpt: In this timely book, authors, sisters, and business partners Anette Bastviken and Susanne Bastviken present how creating a business is a catalyst for self-development and discovery. Radical Courage is a book for those who want to find the courage within to unlock their potential and do what they dream of, whether that is in business or in life. Anette and Susanne share their process of going from a life that felt unfulfilling to creating a successful company and a life that feels free, creative, and joyful. They highlight how they overcame their fear of being vulnerable and sharing, to present their ideas, inspiration, and creations in an authentic way. Courage has always been a driving force in their lives. The authors discovered how creating a business is the ultimate reflection of everything that is going on within. From realizing that life doesn’t need to be a constant struggle, to resigning from “safe” jobs and taking that first jump into creating a company. Rewriting limiting beliefs into powerful affirmations that change our reality, trusting that we are here with a purpose, that we can go our own way, and that we deserve to be successful listening to your own voice. Throughout the book you will learn their best advice, experiences, and stories. It takes the reader on a journey from the creation of their business Radical Broccoli, presenting the process in an easy and accessible manner. Anette Bastviken and Susanne Bastviken are the founders of Radical Broccoli, a lifestyle platform focusing on sustainability from the inside out. The Norwegian/Portuguese sisters are public speakers and authors. In 2019 they were voted “top 30 under 30” in Norway in Dagens Næringsliv. The same year they released their first book «Jordnært” which instantly became a best seller. In 2020 their podcast “Radical Broccoli” was nominated for Costume Awards for the initiative of the year. The same year they launched their webshop with curated eco-friendly products and co-founded the company Sleepers. Over the years they have collaborated with brands such as Timberland, Microsoft, World Wildlife Fund, World Health Organization, and the EAT Foundation. They have made appearances on Norway’s biggest national TV channel NRK, the Norwegian media house VGTV, TV2, and on BBC Radio talking about plastic-free living. In 2020 they transformed their business from financially underperforming to having their best financial year ever within months during a pandemic.