Rebrand Yourself, Retell Your Story

Book excerpt: Personal branding is a key factor in career success in the digital world today. It distinguishes us from other industry professionals, makes us stand out to employers, clients and collaborators, and gives us a competitive advantage in getting jobs, connections and sideline hustles.But what exactly is a personal brand? How do we go about creating one? And for those of us who are looking to pivot to new opportunities, how do we refresh our branding?(Re)brand Yourself, (Re)tell Your Story is your indispensable guide to the journey of personal branding. Author Yasser Mattar shows that skills and competencies are the unique value-add that we bring to an enterprise - but they are in danger of being overlooked if not communicated clearly. That is why we need to craft a memorable brand persona, and use storytelling techniques to structure a compelling brand story, in order to highlight our winning attributes. A personal brand is the best investment you can make for your career. If you do it right, you' ll find that you' re never just an employee of a company anymore - you' re a brand in your own right.