(Re)inventing the Brand
Download or Read eBook (Re)inventing the Brand PDF written by Jean-Noël Kapferer and published by Kogan Page Publishers. This book was released on 2001 with total page 248 pages. Available in PDF, EPUB and Kindle.
| Author | : Jean-Noël Kapferer |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 248 |
| Release | : 2001 |
| ISBN-10 | : 0749435933 |
| ISBN-13 | : 9780749435936 |
| Rating | : 4/5 (33 Downloads) |
Book Synopsis (Re)inventing the Brand by : Jean-Noël Kapferer
Book excerpt: Are the 'classical' rules of brand management obsolete? These rules were created over 50 years ago in the United States under very different market conditions and realities. Since then, textbooks and current thinking have been replete with the same simplistic models of branding, which are looking incresingly out of date.
