Religion, Media and Conversion in Iran

Book excerpt: Religion, Media and Conversion in Iran studies the reception of Farsi Christian television channels by Muslim audiences in Iran: their motivations in viewing the Christian message, their methods of interpretation and negotiation with different media texts and their process of changing or altering their religion. Rooted in empirical research, it analyses three hundred narratives drawn from the audiences of four Farsi Christian satellite television channels between 2010 and 2015, investigating their conversion to Christianity through that medium. The research examines factors that influenced both their interpretations of, and negotiations with, the religious media message, and their process of changing, adding to or modifying their belief system, including their understanding of religious conversion. Drawing on Reception Theory, the book investigates the negotiations between meaning making and mediation and the process of faith transformation against the background of the sociology of religion and culture in contemporary Iran. By offering a unique insight into the way in which media and religion influence each other, this book is a great resource for any scholar of Religious Studies, Media Studies and Middle East Studies and will also be useful for religious media practitioners.