Research Methods for Arts and Event Management

Book excerpt: This book provides a compelling and comprehensive guide to research methods for undergraduate and postgraduate students in arts and event management, as well as for managers in the arts/culture/events industries. This book provides students and practising managers with the following: Essential skills in designing their own qualitative and quantitative research studies that can be implemented in a real working environment ; Guidance in designing, managing, and monitoring research work which students and practising managers may commission from consultants ; The necessary theoretical and practical basis to identify and implement appropriate methodologies to conduct research for academic dissertations and theses in the fields of arts, cultural and event management.