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Type: BOOK - Published: 2024-04-09 - Publisher: Taylor & Francis
This book provides an overview of recent and current research which defines and scopes the field of responsible marketing in one single edited book. It brings t
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The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the
Language: en
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This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways th
Language: en
Pages: 259
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Type: BOOK - Published: 2021-08-23 - Publisher: Walter de Gruyter GmbH & Co KG
Ethical approaches to marketing offers a dynamic and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It bring
Language: en
Pages: 570
Pages: 570
Type: BOOK - Published: 2001 - Publisher: SAGE
Marketing scholars have a long history of conducting research on how marketing affects the welfare of society. A significant body of knowledge has developed to